Superia - dedicated ecommerce specialists

Our Story

Superia is a small team of amazingly talented, good looking and modest individuals who, through real world application (no dry theory for us!), have learnt the hard way about ecommerce, web design, search engine optimisation, marketing and running a business in general.

Believe it or not, we've owned ecommerce businesses, run ecommerce sites for other people and used other ecommerce and content management systems (some of them good and some of them, pullingly bad).

The System

We designed Superia to be the easiest, most efficient and flexible ecommerce solution around. Having used these other systems for ourselves, we were continually frustrated with their lack of...(let's be honest), thought and common sense.

It was clear to us that the owners of these other ecommerce software didn't actually run websites for themselves, otherwise they'd know that parts of their system didn't always work in a logical or efficient way.

So, we decided to build a better that was simple, easy to use, incredibly powerful but logical and flexible at the same time.

Meet the management team


David Coles
Technical Director

David started programming at 18 and now has chalked up over 15 years experience in developing systems, websites and applications.

He initially started building calculation systems for British Gas and Transco and then moved on to building complex online quoting systems for a major insurance provider (where he met Superia co-founder Giles Rees).

When he's not coding, David enjoys cycling, snowboarding, watching films and making his own beer - he's also a devout fan of gadgets and cutting edge technology.

Giles Rees
Creative Director

Giles has a long standing history in ecommerce -  starting his first ecommerce business in 1998 selling wedding stationery kits online and then co-founded and managed in 2000, quickly building revenues to £500,000 in 3 years.

Over the last few years, he has designed well over 200 ecommerce websites and helped improve conversion rates for customers by up to 30%.

Giles is a talented bassist and plays in a number of bands, he also enjoys scuba diving and spending time with his family.

Sally Rees
Marketing Director

No stranger to business, Sally could be considered a serial entrepreneur - having successfully set up and run a number of online and offline businesses.

Prior to joining Superia, Sally was Managing Director for award winning beauty spa, Esque. Under Sally's guidance, Esque won over 10 awards for customer service, marketing along with several prestigious 'Salon of the Year' awards.

Sally is a keen musician, playing keyboards and singing in a number of bands.