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Site Showcase - Icebear



In this edition we're showcasing Icebear, who sell products specifically for polar exploration. Icebear joined the Superia family in 2013 initially using a free template but in 2015 chose Superia to come up with a stylish redesign.

Tell us a little bit about your business 

Our business has built up over the past 28 years providing logistical support to research projects working in remote locations and specifically the polar regions. We have always had good feedback from clients regarding the quality of clothing and equipment we supply, so thought that it would be a good idea to offer the same 'well tried and tested' range of products online, so 'Ice Bear' was born.

Why did you choose Superia for your site?

We spent a lot of time searching for an ecommerce solution that would provide the right functions for our new website. A lot of time was wasted testing out several other solutions, until we came across Superia. After testing out the software, it quickly became obvious that we had found the one for us. Superia are UK based and provide amazing customer service. They just about held our hands throughout the development of our website and were always friendly to chat to. The software is very easy to use and after the initial design we started to populate it with products.

What's your favourite thing about Superia?

One of our favourite features is the built in SEO, which really does work well and we saw our site indexed on Google very quickly and the first order soon came in. 

Tell us about any successes you’ve had since using Superia 

Since launching our website, we have seen an increase in sales month on month and we now plan to expand our product range for the second half of this year. 

What are your favourite three products that you sell?

Montane Extreme Smock, Optimus Svea Stove and Julbo 'Drus' Glacier glasses.


Check out the website at


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